Why you should stop saving “nice things” for a special occasion

Charlotte Jenkyn
3 min readSep 1, 2021

I have recently been decluttering my bathroom in a bid to become more “minimalist”. During this process I came across many premium beauty, skin and hair care products — all of which have barely been used. I received these pristine goods in a Liberty London Advent Calendar a few years ago, and continuously delayed using them. All because I was convinced that a “suitable” occasion would present itself.

Photo by Elsa Olofsson on Unsplash

However, as it turned out, this did not exist and they lay there, forgotten, until they went far beyond their “use by” date…

What happened here?

Something much deeper than simply not using a few beauty products! I have since realised that these actions branched from a number of deep-rooted beliefs that I held about myself and the world around me. I will share the three most prominent in this article.

Belief #1. The “perfect time” exists

This is one of the key beliefs that I held for many years, until it finally hit me that life is messy and unpredictable. You cannot predict what will happen next. The perfect time does not exist, and having the courage to make the decision to go after what you desire, is the best form of action you can take.

Photo by Andrik Langfield on Unsplash

Of course, you could wait for the perfect time. Although, year after year could pass by and, all of a sudden you realise something. You never used that expensive candle or learned how to play the piano!

Such a piece of advice is so powerful, that it can apply to huge life decisions (such as changing career) to… simply using a luxury bottle of Votary face oil.

Reframe: There will never be a perfect time, take action today

“having the courage to make the decision to go after what you desire, is the best form of action you can take”

Belief #2. Being alive and well is not a “special enough” occasion

We spend so much of our time wishing life away for special occasions and holidays — a sad but true fact. Think about it though, life is such a beautiful gift that deserves to be cherished every single day! Not: only on weekends, or at Christmas, on your Birthday, etc.

Photo by Stephanie Greene on Unsplash

On a side note, I have been gifted countless bottles of champagne that were put away for a “special occasion”, but do you know what happened? They were never opened because I felt as though certain achievements and milestones were not “special enough” either!

Reframe: Life IS a special occasion that should be celebrated

Belief #3. Someone like ME does not use luxury products as the norm

This one goes a bit deeper and can be traced back to money blocks. Being raised in a working-class, low-income household, I was regularly reminded about the value and preciousness of money. It was viewed as a very finite resource that should not be spent without thought or necessity.

Photo by Hello I'm Nik on Unsplash

Having used <£5 high street beauty and skincare brands for most of my life, my mid-20s sudden encounter with multiple “high-end” brands would be no easy feat. Cue, feelings of not being “good enough” and self indulgence!

Reframe: I am worthy of “nice things” and don’t have to settle for less

Conclusion

I hope this short piece has been a valuable reminder that you and your life are worthy of deserving “nice things”. Maybe you have had a lightbulb moment reading this? Have you realised that this is something you do as well?

Let me know in the comments, I would love to hear your key take-aways!

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Charlotte Jenkyn

Charlotte Jenkyn. Author of Ceejyloves Blog and Creativity Goddess Club Coaching. Passionate about empowering women to do what they love unapologetically.